Notes from the build floor

Shopify strategy, performance, and conversion: the things we'd tell a client over coffee.

Product details, reviews, and structured data being selected from several sources to form a trusted AI shopping answer

Jun 21, 2026 · 7 min read

Getting Cited by ChatGPT: SEO When AI Answers the Question

Search
Generic product drafts passing through voice, fact-checking, and editorial refinement to become distinctive brand copy

Jun 19, 2026 · 7 min read

AI Product Descriptions That Still Sound Like Your Brand

AI
An app-heavy ecommerce storefront being audited into a leaner system with only essential integrations

Jun 17, 2026 · 7 min read

The App Tax: Why Your Shopify Store Is Drowning in Apps

Performance
A cluttered ecommerce stack being streamlined into a fast product page and a clear path through cart and checkout

Jun 14, 2026 · 9 min read

Optimizing Your Shopify Storefront: A Field Guide to Faster Pages and Higher Conversion

Performance